Congratulations! A brand loves your content so much, they’ve requested to purchase the advertising rights to promote your Paid Partnership as a Branded Content Ad.

This means you’ll get rewarded again! After all, the brand’s not only amplifying your content to a new audience, they’re also leveraging your name, photo and account - which has a value.

So where exactly could your content appear if you allow it? Depending on the objective of the brand, your ads can appear on Facebook, Instagram, Messenger and Audience Network.

We’ve listed below, the options a brand will have, when they go to promote your content as an ad in their Facebook Ads Manager:

Feeds

Your ad appears to people scrolling through their inbox, desktop or mobile feeds.

• Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.
• Instagram feed: Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram feed ads only appear to people browsing the Instagram app.
• Facebook Marketplace: Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app.
• Facebook video feeds: Your video ads appear between organic videos in video-only environments on Facebook Watch and Facebook News Feed.
• Facebook right column: Your ads appear in the right columns on Facebook. Right-column ads only appear to people browsing Facebook on their computers.
• Instagram Explore: Your ads appear in the browsing experience when someone clicks on a photo or video.
• Messenger Inbox: Your ads appear in the Home tab of Messenger.

Stories

Your full-screen vertical ad appears in people’s stories.

• Facebook Stories: Your ads appear in people’s stories on Facebook.
• Instagram Stories: Your ads appear in people’s stories on Instagram.
• Messenger Stories: Your ads appear in people’s stories on Messenger.

In-stream

Your ads appear before, during or after video content.

• Facebook in-stream videos: Your ads appear in Video on Demand and in a select group of approved partner live streams on Facebook.

Search

• Facebook search results: Your ads appear next to relevant Facebook and Marketplace search results.

Messages

• Messenger sponsored messages: Your ads appear as messages to people who have an existing conversation with you in Messenger.

In Articles

• Facebook Instant Articles: Your ads appear in Instant Articles within the Facebook mobile app.

Apps

• Audience Network native, banner and interstitial: Your ads appear on apps on Audience Network.
• Audience Network rewarded videos: Your ads appear as videos that people can watch in exchange for a reward in an app (such as in-app currency or items).

It goes without saying, you should only accept the brand’s request to purchase the advertising rights to your post if you are 100% comfortable with your content appearing in the placements above.

This list is correct as of June 2020. If you’d like an updated version, please reach out to us!

Congrats again!