How do I tag a brand in a Paid Partnership when creating your post or story? Ok, Instagram did not make it THAT easy… but we’ve prepared a nice step by step!

FEED

When you go to publish your post, tap ‘Advanced settings’ at the base of the screen, then tap ‘Tag Business Partner’ and search for the brand’s Instagram handle as provided in the Capssion brief.

STORY

When you go to publish your Story, select the link icon located at the top of the story creation screen to open the ‘More options’ screen. Tap ‘Tag Business Partner’ and search for the brand’s Instagram handle as provided in the Capssion brief.

When tagging the Paid Partnership, do I toggle on ‘Allow business partner to promote’?

Not at the stage of publishing your post. This comes later once Capssion has confirmed you’ll be paid an additional amount for allowing the brand to promote your post as an ad.

HUH?

Let me explain… As a Capssion creator, you are paid to publish your Paid Partnership to your audience. But if the brand would like to turn your content into an ad, they are required to pay you an additional amount to purchase the advertising rights to promote your post.

I can’t seem to tag the brand?

If you are receiving these pop-ups, please reach out to us and we’ll notify the brand. They simply haven’t yet approved you to tag them. Brands can approve creators in one of two ways:

1. By toggling off the ‘Require Approvals’ for the duration of their influencer campaign, which allows any creator to tag them.
2. Or the brand can whitelist creators one by one. As they approve your submission in the Capssion platform, they’ll copy your Instagram @handle and follow the steps outlined here.

Can I tag a business partner AFTER I’ve published my Capssion post? Definitely, click here to see how.

Got any more questions? Reach out to us at support@capssion.com.

At Capssion, we’ve never been more excited about the future of Influencer Marketing! To stay up to date, make sure you join our exclusive creator community!