Despite rolling out to a select group of creators in 2017, the Paid Partnerships tag may soon become the ONLY way creators can publish sponsored content on Instagram and Facebook.

Yep, that escalated quickly! But believe us, this is excellent news for both brands and talented creators like you.

Why are creators and influencers so excited about the Paid Partnerships tag?

⚡️ MORE PROTECTION!

Naturally if your post is clearly labelled as a Paid Partnership it further protects you from falling outside of advertising law.

Does this mean you can remove #ad from your caption? Not yet. According to the FTC’s Disclosure guidelines, it’s best to use both for now.

⚡️ MORE MONEY!

Now that brands receive insights on your post, you have never been more valuable to marketers. Not only will you have more opportunities to collaborate, but you’ll earn more money by selling the rights to your posts when they are ‘promoted’ as Branded Content Ads.

⚡️ MORE RECOGNITION!

Instagram now recognises your undeniable value as a creator. Why? Well, you engage their users AND you provide their brands with eye-catching content for their ads. That’s why Instagram has released an account type specifically for you. It takes 15secs to upgrade to Creator account (from a Personal or Business account) and surprisingly doesn’t require a minimum amount of followers.

Upgrade now to an Instagram Creator account.

Do I need to have a Creator account to tag a brand?

No. You can still tag a brand if you have a Business account, but not if you have a Personal account.

Do I have to tag a brand as a Paid Partnership?

According to Instagram and Facebook… Yes. In fact, if you attempt to publish any sponsored content on their platforms without tagging it as a Paid Partnership they may restrict you - flagging it as a breach of their branded content policies.

Click here to learn how to tag a brand when creating your publication.

Click here to discover how to tag a brand after you’ve published your content.

Got any more questions? Reach out to us at support@capssion.com.

At Capssion, we’ve never been more excited about the future of Influencer Marketing! To stay up to date, make sure you join our exclusive creator community!